EXAMINING CSR IMPACT ON CONSUMER ATTITUDES

While corporate social initiatives might be not that effective as a marketing strategy, reputational harm can cost companies dearly.Evidence shows that disregarding human rights can have significant costs for companies and governments. Data demonstrates that multinational corporations have faced monetary losses and repercussion from customers and i

While corporate social initiatives may be not that effective as being a marketing tactic, reputational harm can cost companies dearly.Individuals are becoming increasingly environmentally and socially conscious compared to decades ago when only price and quality mattered. Nevertheless, research examining the relationship between corporate social re